Ceramica Tecla

The Ceramica Tecla stand at Cersaie 2014 is a perfect example of modern and attractive design, characterized by a strong color contrast that immediately catches the eye. This exhibition space is not just a showcase for products, but a visual experience that invites visitors to explore and discover.

The bright fuchsia of the exterior walls creates an immediate visual attraction and contrasts with the neutral grey of the interior and the counter. This play of colours makes the stand dynamic and easily identifiable among others, attracting visitors and guiding them towards the inside. The curved and soft lines of the external walls give a sense of fluidity and modernity, blunting the rigidity of the square shapes. The entrance, for example, almost looks like a futuristic portal, inviting visitors to enter a world of innovation and design.

The interior lighting with LED spotlights creates a cozy atmosphere and highlights the products on display. This strategic lighting not only enhances the characteristics of ceramic products, but also helps to create an inviting and sophisticated environment. The furniture of the stand is minimal, with few decorative elements, to focus attention on ceramic products. This minimalist approach allows visitors to fully appreciate the quality and design of the products on display.

The “Ceramica Tecla” logo is repeated several times in a clear and legible way, reinforcing the brand identity and ensuring that the brand is clearly visible to visitors. This effective branding helps to create an image of a modern, dynamic and design-oriented company in line with the trends of the moment.

Overall, the Ceramica Tecla stand at Cersaie 2014 conveys an image of elegance, quality and innovation. Every element, from the colours to the lighting, is designed to offer a unique and engaging experience that reflects the excellence and creativity of Ceramica Tecla. It would be interesting to see the products on display better in order to understand how they were integrated into the stand design.

Project Info

Client

Tecla Group s.r.l.

City

Bologna

Exhibitions

Cersaie

Year

2014