Ceramica Tecla

The Ceramica Tecla stand at Cersaie 2016 is a perfect example of how to create a natural and relaxing atmosphere for presenting your products. This exhibition space is not only a showcase for ceramics, but an immersive experience that invites visitors to explore and discover.

The most obvious element is the use of plants and an artificial lawn to create a green oasis inside the stand. This design evokes the idea of wellness and relaxation, often associated with the bathroom environment, and creates a welcoming atmosphere that attracts visitors. The shades of green dominate the stand, both in the walls and in the floor, helping to create a sense of tranquility and harmony.

Ceramics are displayed as elements integrated into the environment, perhaps as wall coverings or decorative elements, instead of being simply placed on shelves. This approach allows to better appreciate the aesthetic effect of the product in its context of use, showing how ceramics can transform a space.

The lighting is designed to enhance both products and the natural environment, creating a warm and inviting atmosphere. Spotlights and LED lights are strategically placed to enhance the characteristics of ceramics and create a welcoming environment. The presence of poufs suggests a desire to create a lounge area where visitors can linger and interact with staff in an informal and relaxed environment.

Overall, the stand of Ceramica Tecla at Cersaie 2016 conveys an image of natural elegance and attention to well-being. Every element, from the colours to the lighting, is designed to offer a unique and engaging experience that reflects the excellence and creativity of Ceramica Tecla. This stand is not just a simple exhibition of products, but a sensory journey that highlights the aesthetic and functional qualities of ceramics in a harmonious and relaxing context.

Project Info

Client

Tecla Group s.r.l.

City

Bologna

Exhibitions

Cersaie

Year

2016