Ceramica Tecla

The stand of Ceramica Tecla at Cersaie 2018 is a perfect example of industrial and raw aesthetics, designed to highlight the company’s products in a unique and attractive way. This exhibition space is not just a showcase for ceramics, but a visual experience that captures the eye and invites visitors to explore.

The stand structure is built around metal tubes that support large wooden crates, creating a “work in progress” or construction site effect. This innovative design recalls the idea of craftsmanship and solidity, fundamental values for Ceramica Tecla. The dominant materials are the raw wood of the cases, the metal of the structure and a dark coating, perhaps concrete or stone, for the walls. This combination of materials creates a sophisticated and masculine atmosphere, which reflects the brand’s identity.

The colour palette is neutral and dark, with wood brown, metal grey and black or anthracite coating. This play of colours not only attracts attention, but also gives a sense of elegance and modernity to the stand. Inside the stand, you can see elements of bathroom furniture such as washbasins and sanitary ware, probably made with ceramics of the company. A large screen shows images of bathroom environments, allowing visitors to see how products can be integrated into real-world contexts.

The lighting is directional and focused on the exposed elements, helping to create an intimate and welcoming atmosphere. Strategically placed spotlights enhance the characteristics of products, highlighting their quality and design. This approach allows visitors to fully appreciate the ceramics of Ceramica Tecla.

Overall, the stand of Ceramica Tecla at Cersaie 2018 communicates an idea of solidity, craftsmanship and essential design. The use of raw materials and industrial setting create an interesting contrast with the refinement of the products on display, offering a unique and engaging experience. This stand is not just a simple product exhibition, but a sensory journey that reflects the excellence and creativity of Ceramica Tecla.

Project Info

Client

Tecla Group s.r.l.

City

Bologna

Exhibitions

Cersaie

Year

2018