De Agostini Scuola

Management and Organization of the Promotional Tour for the Launch of the Book “Intelligent Hearts” by Claudio Giunta.

We have taken care of the management and organization of the national promotional tour for the launch of the book “Intelligent Hearts” by Claudio Giunta, a work designed for schools that explores one thousand years of Italian literature. This tour, consisting of 10 strategic stops in different Italian cities, has been designed to maximize the visibility of the book and engage a wide audience of students and literature enthusiasts.

Strategic Planning of the Stages: Each stage of the tour has been carefully selected to ensure a comprehensive coverage of the national territory. The cities chosen are not only important cultural centres, but also offer a broad base of interested readers, particularly students and teachers. This strategic planning has allowed us to reach a diverse audience and create a strong media impact.

Engaging and Interactive Events: During each stage of the tour, we have organized engaging and interactive events including book presentations, autograph sessions and discussions with the author. These events not only allowed readers to get to know Claudio Giunta and his work better, but also created a unique opportunity to interact directly with the author and deepen the topics covered in the book, making them accessible and interesting for students.

Promotion and Communication: The tour’s promotion was supported by an integrated communication campaign, which used different channels, including social media, newsletters, and press releases. This strategy has ensured extensive media coverage and attracted a wide audience. In addition, the collaboration with schools, local bookstores and cultural institutions has further amplified the visibility of the tour.

Logistics and Coordination: The logistics management of the tour required precise and timely coordination. We took care of every detail, from location booking to transport and set-up management. This organisational approach ensured that each event ran smoothly, offering a pleasant and professional experience for both the author and participants.

The promotional tour for the launch of the book “Intelligent Hearts” by Claudio Giunta was a success thanks to careful management and strategic planning. The combination of engaging events, effective promotion and flawless logistics has allowed us to reach a wide audience of students and teachers, consolidating the book’s presence in schools. This project demonstrates how a well-organized tour can make a difference in promoting a literary work and creating lasting links with readers.

Project Info

City

Itinerante

Year

2017