Fasem & Green
The stand designed for Green at the 2019 Salone del Mobile is a perfect example of modern and functional design, designed for a furniture company specializing in chairs. This exhibition space is not just a showcase for products, but an immersive experience that captures the eye and invites visitors to explore.
The back wall of the stand is divided into two sections: a smaller section on the left, with a writing and a series of spotlights, and a larger section on the right, with the word “fasem”, presumably the name of the company. This arrangement creates a visual balance that guides the visitors’ gaze through the space.
In the middle of the stand, a central structure consisting of a large rectangular panel arranged diagonally, on which several chairs seem to “climb”, creates a dynamic focal point and attracts attention. This unconventional seating arrangement not only highlights the products, but adds an element of surprise and visual interest.
The chairs, of various models, are arranged in groups around the central structure and along the back wall, suggesting the wide range of products offered by the company. Each chair is displayed in a way that highlights design and quality, inviting visitors to explore the different options available.
On the right of the stand, a lounge area with low seats and tables creates a welcoming space for visitors to sit down and interact with company staff. This space is designed to offer a relaxing and informative experience, allowing visitors to learn more about the products in a comfortable environment.
Lighting plays a crucial role at the Green stand. Well-placed spotlights highlight the chairs and central structure, creating an inviting and warm atmosphere. The light enhances the shapes and colours of the products, making every detail even more attractive.
Overall, the Green stand at the 2019 Salone del Mobile communicates an image of a modern company, dynamic and attentive to the quality of its products. Every element, from the structure to the lighting, is designed to offer a unique and engaging experience that reflects Green’s excellence and innovation.
Project Info
- Client
- Fasem – Green
- City
- Milano
- Exhibitions
- Salone Del Mobile
- Year
- 2019