Fasem & Green

The stand of Fasem Green at Salone del Mobile 2023 is a perfect example of attractive and creative design, which plays with contrasts and transparencies to capture the attention of the visitor. This unique stand is distinguished by several key elements:

The colour: The bright green, dominant in the stand, immediately recalls the name “Fasem Green” and nature. This vibrant green creates a strong contrast with the ochre yellow background, making the stand visible and memorable.

The partition walls: The walls formed by vertical strips of green fabric create a game of transparency and light that intrigues and invites you to enter. The “see-don’t-see” effect stimulates visitors to explore the interior space of the stand.

The shape: The circular structure suspended from the ceiling and the curves of the partition walls create a dynamic and fluid environment, which contrasts with the linearity of the floor and the external walls.

Materials: The combination of different materials such as metal, fabric and wood creates an interesting game of texture and reflections.

In summary, the stand of Fasem Green is a design work that effectively communicates the brand identity, combining aesthetics and functionality. The wise use of colors, shapes and materials creates a welcoming and at the same time original environment, which remains imprinted in the memory of the visitor.

Project Info

Client

Fasem – Green

City

Milano

Exhibitions

Salone Del Mobile

Year

2023