Homwarm

Hom Warm’s stand at the Cersaie in Bologna in 2018 is an excellent example of modern and minimalist design, capable of capturing attention and communicating a clear and powerful message. The contrast between the bright blue of the walls and the grey of the floor is not only an aesthetic choice, but a strategy designed to create a strong visual impact and guide visitors’ eyes towards the products on display. This chromatic contrast makes the stand immediately recognizable and conveys a sense of freshness and innovation, key elements for a company that wants to distinguish itself in the field of home heating.

The main wall, with its deep blue, serves as a perfect background for the “HOM” logo and the payoff “heat at hand”. This not only makes the brand easily identifiable, but also communicates a sense of modernity and sophistication. The products on display, such as radiators and towel warmers, are presented in various shapes and sizes, with some particularly original designs, such as those with white circular elements, which add a touch of creativity and distinction.

The entrance to the stand, characterized by a rectangular opening, creates a clear and inviting passage towards the interior. This design not only facilitates the flow of visitors, but also frames the interior view, creating a sense of discovery and invitation. Inside, a welcoming environment where visitors can relax and deepen their knowledge of the products. This space is not only functional but also strategic, as it encourages visitors to stay longer and interact with the stand staff.

Lighting plays a crucial role in stand design. Directional spotlights are used to highlight the products on display, creating accent lighting that draws attention to the details and unique features of each product. This choice of lighting contributes to creating a warm and welcoming atmosphere, which reflects the idea of comfort and home warmth. The neutral floor contrasts with the blue of the walls, keeping the attention on the products without distracting the visitors. This sober and versatile color contributes to create an elegant and sophisticated environment, in line with the image of a company that focuses on quality and design.

Overall, the Hom Warm stand effectively communicates an idea of modernity, elegance and functionality. Each element of the design is designed to reflect the image of a company at the forefront of home heating solutions, offering visitors an engaging and memorable experience.

Project Info

City

Bologna

Exhibitions

Cersaie

Year

2018