Italfoods

Imagine crossing the threshold of a magical place, where the intense aroma of coffee envelops you and transports you to another dimension. In front of you opens a stand, created for Italfoods at the 2017 Salone Host in Milan, an island of pleasure that stimulates the senses and invites you to a journey to discover the taste of coffee.

The look is captured by an explosion of shades, each dedicated to a different experience. A lively and playful area, designed for the little ones, where coffee capsules look like magical confetti ready to unleash a thousand surprises. Next to it, a space that exudes tranquility and well-being, an invitation to relax and enjoy a refreshing break. Further on, a sophisticated and elegant area dedicated to the most refined palates looking for intense emotions. And finally, a vibrant and energetic corner, which transmits vitality and passion.

The coffee capsules, like small works of art, are arranged on luminous shelves that enhance their beauty. Each one contains a world of aromas and flavors, a unique experience to discover. Imagine you can taste them all, to be surprised by every single nuance, from the intense taste of dark chocolate to the delicate vanilla, from spicy notes to fruity fragrances.

In the middle of the stand, a majestic counter dominates the scene, with the “DolceVita” logo shining in a harmony of tones. It is an invitation to enter a universe of sweetness, where coffee becomes a ritual, a moment of pure pleasure to be granted every day.

Four tables with chairs, as if suspended in an enchanted atmosphere, invite you to sit and taste your favorite coffee. Imagine sipping it slowly, savoring every drop as your mind frees up and your body relaxes.

This stand is not a simple exhibition, but an immersive experience, a daydream that transports you to the heart of the world of coffee, discovering all its facets.

Project Info

Client

Italfood s.r.l.

City

Milano

Exhibitions

Host

Year

2019