Overland
Overland’s stand at Cersaie 2019 is an ode to the sophistication and elegance of grey. A triumph of textures and nuances that capture the eye and invite you to explore a world of sophistication.
A dive into the grey:
- Monumental walls: covered with large ceramic slabs that display the versatility of grey in all its facets, from deep anthracite to delicate pearl. A game of contrasts and harmonies that creates an atmosphere of great visual impact.
- Floor: a carpet of porcelain tiles, where the different shades of grey merge into an elegant mosaic.
- Bright details: LED strips that run through the stand, enhancing the textures of the surfaces and creating a suggestive lighting.
- A sensory experience:
- “We Make Grey Great”: the claim of Overland stands in white letters on a dark wall, proudly affirming the company’s mastery in working this shade.
- Natural elements: green plants strategically placed to give a touch of freshness and life to the environment.
- Minimalism and design: essential and linear furnishings that do not distract from the real protagonists: ceramic surfaces.
- Overland’s stand at Cersaie 2019 is an experience that engages the senses and leaves a lasting impression. A place where the gray turns into an emotion.
Project Info
- Client
- Overland Ceramics
- City
- Bologna
- Exhibitions
- Cersaie
- Year
- 2019