Virtus Group

The Virtus Group stand at Salone Host 2019 is an explosion of light and design, an oasis of elegance and innovation in the heart of the fair. Dominated by white and clean, modern lines, the stand seems to float in space, a suspended stage where Virtus products shine like stars.

Cleverly designed lighting plays a key role:

Light fixtures highlight the sinuous curves of the furnaces and the shine of the steels, creating a play of reflections that catches the eye.
Soft lights envelop the lounge area, inviting visitors to a break of relaxation and conversation.
The bright and imposing Virtus logo dominates the scene, a symbol of a company that is not afraid to shine.

In a corner of the stand, a full-size bull symbolizes the Virtus Group logo, adding a distinctive and memorable element. The stand is an invitation to experience, a place where you can see first-hand the quality and innovation of Virtus. Every detail is cared for with passion, every element contributes to create an atmosphere of refined professionalism.

Learning the light:
Light is the protagonist: a well-designed lighting turns a stand into a work of art, enhancing the products and guiding the visitor’s eye.
Less is more: elegance lies in simplicity. Clean lines, neutral colours and a few well-chosen elements create an image of great impact.
Experience is everything: a stand is not just an exhibition, but a place where the visitor can interact with the brand and its products.

The Virtus Group stand at Salone Host 2019 is a lesson in style and communication, a demonstration of how light and design can merge to create a memorable experience.

Project Info

City

Milano

Exhibitions

Host

Year

2019